The motoring industry is still talking about Ford's latest, and perhaps, boldest move to date. A couple of weeks back, the American automaker announced that they will be discontinuing their sedans and hatchbacks in the US market. Instead, they will be focusing on crossovers, trucks, and SUVs. As Ford sees the future with high-riding vehicles, Subaru on the other hand says there will always be a place for traditional cars.
They are, of course, talking about sedans, hatchbacks and station wagons. Dominick Infante, Subaru USA's manager of product communications told Motor Trend that traditional cars are still vital and, more importantly, relevant to the brand. As it stands, it's actually the Crosstrek, also known as the XV, that's racking up the sales for Subaru. Looking at market trends, it is crossovers that are giving a significant amount of sales for automakers
So why is the company swearing by sedans, hatchbacks and station wagons? As it stands, US sales for Subaru were lower for most of their models. Both Impreza body styles saw sales dip, while the Legacy is hanging in there in the thinning D-segment. Even WRX and WRX STI sales went down, as did the BR-Z. The only vehicle that made significant strides in sales was the Crosstrek/XV.
Infante told reporters that, with rising fuel prices, those seeking better fuel economy will turn to more conventional cars. The executive went as far as mentioning the Impreza sedan and hatchback offering better fuel economy that the hatchback's high-riding counterpart, the Crosstrek/XV. To sum up, Infante is saying that two of their longest-running nameplates, the Legacy (since 1989) and Impreza (since 1993) won't be retired just yet.
Judging from their latest concepts, Subaru seems committed to sticking to this plan. The Viziv concepts paved the way for the all-new Impreza sedan and hatchback while the Viziv Sports Tourer Concept hints at a future Levorg. Subaru won't be letting go of performance cars either, as hinted by the Viziv Performance STI Concept.
Source: Motor Trend