Rolls-Royce, the super-luxurious brand that caters to world’s 1% and satisfies even the most discriminating client made waves by confirming the development of its next model - the Wraith Drophead Coupe.
Being a brand that practically offers just about every imaginable lavishness known to man, not discounting its extremely expensive price tag, Rolls-Royce can afford to keep the number of models down to but a few. That’s why it was big news when they confirmed that a new model will be out by 2016.
It will be an ‘interpretation of a pinnacle drophead tourer’ that builds on the success of Phantom, Ghost and Wraith and will seamlessly combine the well-known Rolls-Royce attributes of luxury, style and elegance coupled with an exciting driving experience. This new model is currently going through prototype testing and is still in the very early stages of the development process.
“I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars. We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Cars’ commitment to long-term sustainable growth,” said Peter Schwarzenbauer, Chairman of Rolls-Royce Motor Cars.