Rolls-Royce came up with a limited number of bespoke Rolls-Royce Ghosts inspired by classical interpretations of the horse in traditional Chinese art. These cars incorporate contemporary design cues that resonate the theme from the vehicles’ exterior, dashboard, marquetry, and embroidery.
The collection coincides with the upcoming Year of the Horse of the Chinese Zodiac in 2014. In traditional Chinese cultures, an ‘element’ is celebrated in conjunction with an animal. Given that the element wood and horse will be marked together in 2014, Rolls-Royce found a way to use these two figures in its models.
The Majestic Horse Ghost models follow suit with the growth in demand for bespoke vehicles in Asia. Commissions in China grew 103% year-on-year, while there is a 69% increase seen in the wider Asia-Pacific region.
“Customers from around the world choose to commission motor cars that celebrate cultural stories and occasions. It is testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed. It is most satisfying to celebrate both this highly auspicious year in Chinese culture and our craftspeoples’ mastery of wood,” said Gavin Hartley, Rolls-Royce Bespoke Design Manager.
“This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super-luxury good,” said Paul Harris, Rolls-Royce Asia Pacific Regional Director.
The Majestic Horse Edition Ghosts will be on their way to customers’ doorsteps by the second quarter of 2014.