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Rolls-Royce reveals special edition Dawn Inspired by Fashion


Rolls-Royce debuts Spring/Summer 2017 Couture Collection

The House of Rolls-Royce recently unveiled its Spring/Summer 2017 Couture collection with the special edition Dawn, Inspired by Fashion.

Design Director, Giles Taylor personally hand-picked a team of talented designers from the worlds of fashion such as fine textiles, luxury accessories including textile specialist Cherica Haye from the Royal College of Art and leather technologist Michelle Lusby who previously worked at Mulberry.


Together, they decided to use the Andalucian White for the base of the following three colors: Mugello Red, Cobalto Blue or Mandarin. Also, subtle accents of these colors are used in the interior of each Dawn. Meanwhile, the ‘Silent Ballet’ of the roof unleashes a brushstroke of color as it rises to provide shelter from the paparazzo’s lens and to catch the style-spotter’s eye.

Behind the Dawn's coachdoors is an interior with contemporary Arctic White and Black color theme. The Arctic White leather of the seats is accented through the embroidery of the headrests, including the stitching and piping of the seats. Seamless stitching is also applied to the steering wheel.

Meanwhile, the car's front and rear door pockets are covered in fine silks along with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door. It also features a dashboard finished in Piano White and aluminum particles resulting in a silk-like appearance.

The Dawn is also fitted with a Bespoke clock, set as a piece of jewelry, styled exclusively to emit a silver on silver effect, evoking the metallic fabrics seen on this year’s catwalks in preparation for next year’s season.

Rolls-Royce also encouraged their clients to commission their personal statement starting this November to ensure they appear wrapped in the latest couture offering for the new season next year.

“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends. To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron,” said Giles Taylor, Director of Design for Rolls-Royce Motor Cars.

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