Ford recently displayed 3 EcoSport concepts at the 2014 Sao Paolo Motor Show. According to the company, each concept shows the many customization possibilities that can be done to the crossover, two of which are designed in-house by the automaker's Design Department of South America.

First is the EcoSport Storm concept which has design cues inspired from the F-150 Raptor Pickup. It is covered with a unique paint finish called “Blue Storm” and is supplemented by matte black wheel arches. Its front end has a Ford-specific grill and a front chassis guard. A set of gloss black wheels decorate the side profile of the EcoSport Storm and are wrapped in 215/75/R15 off-road tires.

The EcoSport Beauty concept

Next is the EcoSport Beauty concept, one of the 2 vehicles designed in South America. It reimagines the SUV for a more sophisticated and urban use. Its exterior is painted in a matte finish called “Copper Stardust” and is contrasted by a black roof and special graphics along the side of the SUV. Rounding it all of is a set of 18-inch wheels wrapped in low profile tires that measure 235/40/R18. The cabin makes use of four individual seats that are upholstered in leather, DVD screens in the headrest and a multimedia center with GPS integration.

The EcoSport Beast concept

The last of the South American designed concepts is the EcoSport Beast which imparts the sportiness of the SUV. The body is painted in pearlescent “Speed White” that is contradicted with blue and orange accents. Its front features a 3-bar grill, fog lamps. LED lighting and a hood equipped with an air intake which according to Ford conveys strength. It also has 18-inch wheels that are wrapped in 235/60/R18 tires. Inside, it also makes use of a multimedia center with GPS technology while the rear seats have been removed and is replaced by bike racks.