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SEMA 2016: Hyundai rolls out Road Racer Elantra Concept


Sportier, faster Elantra by Ark Performance debuts in Las Vegas

Hyundai and ARK Performance have joined hands in another project to develop the ARK Road Racer Elantra Concept for the 2016 Specialty Equipment Market Association (SEMA) show in Las Vegas.

“ARK Performance knows the Hyundai brand almost as well as our own. We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect from ARK,” said Kevin Bentley, developer of the ARK Elantra Concept.


This ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan, infusing it with an alternate persona through its integrated flares, bulging forged racing wheels, and custom new front and rear fascia designs for an aggressive yet fully-integrated appearance.

Also, it features a Solus wide body kit, along with Fiere Customs full vinyl wrap and a performance front splitter. It has lightweight forged wheels and rides on Nitto NT05 summer tires. Inside, it is fitted with a custom diamond-stitched interior and custom sport steering wheel.

Other amenities include: DT-P coil-over system, front strut tower bar, custom turbo kit using Xcargot XT26 turbocharger, downpipe, GRiP exhaust system front and rear performance anti-roll bars, as well as front big brake kit.

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