Chevy's new-generation C- and D-segment offerings get tricked out ahead of this year's SEMA Show. Called the Blue Line Concepts, both the Cruze and Malibu RS models don several exterior revisions that preview a future personlization program for both models.

“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers. Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues,” said Roger McCormack, director at Accessories and Performance Parts Marketing, Chevrolet.

Starting with the Malibu Blue Line concept, the sedan gets a slight drop in ride height courtesy of a suspension lowering kit. Also seen on the Malibu is the Genesis White exterior paint that is accented by by 18-inch concept wheels finished in Slate Blue Metallic. The bow-tie emblems are painted black, along with the grill insert. Other features installed on the Malibu Blue Line include: ground effects kit with rear diffuser, rear spoiler, floor liners with metal badging, illuminated door sills and a sport pedal kit.

Rear quarter of the Chevy Malibu Blue Line Concept

Under the hood, the Malibu is driven by the new 2.0-liter turbocharged EcoTec inline-four that pushes out 250 PS and 350 Nm of torque. It is then mated to a newly-developed 9-speed automatic gearbox. Completing it all is a Chevrolet Performance brake kit.

Next, we have the Cruze Blue Line Concept. Compared to the sedan, the hatchback concept is fitted with production-ready components. Also finished in Genesis White, the Cruze is equipped with following: chrome grill insert, suspension lowering kit and performance grade brakes, air intake and exhaust system. The brakes will be available by the end of 2016 while the air intake and exhaust kit will only be available by mid-2017.

The Chevy Cruze Blue Line Concept

Interior images were not provided but Chevy did say its gets blacked-out cabin that is spruced up by graphite satin accents on the instrument panel, shift knob and door inserts. Also present are the sport pedal kit and illuminated door sills courtesy of Chevrolet accessories.

Driving the Cruze Blue Line concept is the all-new 1.4-liter turbo inline-four that delivers 155 PS and 240 Nm of torque. Production models are available with either a 6-speed manual or 6-speed automatic.

The Blue Line Concepts will be joined by 20 other vehicles at this year's SEMA Show.