For months, we've been getting images from professional spy photographers and from quick-to-snap motorists of the new Mitsubishi Strada. The trucks in those images we published were unofficial, and the trucks were almost always camouflaged in one way or another.
Now, the wraps have finally come off, as Mitsubishi Motors Corporation brought their new global pick-up truck to GMM Live at Central World in Bangkok for the official world premiere.
“The new Triton/L200 is one of our most important global strategic models,” said Osamu Masuko, CEO of Mitsubishi Motors Corporation. “Its success will accelerate the momentum of the company's sustainable growth. The new model brings enhancements to the durability, reliability, and comfort developed over the 40 years since the introduction of the series.”
The new Strada is an update of the current generation that Mitsubishi launched in 2014. The new Strada, otherwise known as the L200 or the Triton, is sold in 150 countries worldwide; ASEAN models will be produced at Mitsubishi's factory in Laem Chabang, Thailand.
As you can see, the new model has been radically-restyled by Mitsubishi Motors to conform to their new design DNA. The design theme is something Mitsubishi calls “Rock Solid” and is centered around a new interpretation of the the Dynamic Shield grille that can be seen on the Xpander which was launched last year.
Like the small Indonesian-made MPV, the Strada has two pairs of lights; slim headlights up top, and larger lights where the foglights would be. The overall shape and architecture of the body have been retained, though the Strada now has taillights that more closely resemble the ones on the current generation Montero Sport.
Mitsubishi made some upgrades to the interior, as the Strada features a new dashboard, new interior door panels, more premium materials, and new features equipment. Mitsubishi says they added some soft-touch surfaces to enhance the interior feel of the Strada.
Being a major design update, much of the 2014-2018 Strada/Triton mechanicals have been retained such as the 4N15 2.4-liter MIVEC turbodiesel engine, though Mitsubishi did include some interesting upgrades such as making some refinements to the chassis and the suspension (for a better ride without sacrificing handling). Mitsubishi also installed larger brakes discs and larger caliper pistons in front. The rear dampers are larger and contain more oil; presumably for a better ride.
For safety, variants of the new Strada/Triton come with features such as Rear Cross Traffic Alert, Ultrasonic Misacceleration Mitigation System, Blind Spot Warning and Lane Change Assist, as well as Forward Collision Mitigation. The Strada also has a Multi-Around Monitor; a system that generates a virtual bird's eye view for easier maneuvering at low speed.
Perhaps the most important upgrade is the 6-speed automatic as opposed to the 5-speed before. As before, Mitsubishi's pick-up will be built as a 4x2 and as a 4x4 with a new and improved version of the company's rally-bred 4WD systems such as Super Select 4WD II and the shift-on-the-fly Easy Select 4WD. The 4WD systems have a new Off-Road Mode that can be set to the type of terrain such as gravel, mud/snow, sand, and rock. The system manages the engine's power, transmission, and braking to manage traction.
“I am fully confident the new Triton/L200 will meed the diverse needs and wishes of our customers around the world,” said Osamu Masuko in a press release.
The Thai market will be the first to get the Triton later this month. Roll-outs in other markets -including the Philippines- are expected to follow in 2019.