Pilipinas Shell holds Christmas Caravan for underprivileged childrenWhile some children are writing to Santa Claus requesting for fancy toys this Christmas, thousands of Filipino kids cannot even afford to play with the simplest of toys. Recognizing this need, Pilipinas Shell shared the joy of the Christmas season to these kids through a Christmas Caravan.
"Along with other basic needs such as access to proper nutrition, education and a safe home to live in, playing is a vital element in the development of children. It is not a privilege that needs to be granted, it's a right that has to be respected. We want to reach out to Filipino children and give them the gift of play this Christmas," said Bong Fadullon, Pilipinas Shell GM for Retail.
Though the concept behind the initiative is simple, its impact on the kids' lives can go a long way. Experts around the world agree that play is a crucial factor in the physical, mental, emotional and social development of children, and also teaches positive values such as sharing and teamwork, important virtues as they reach their teenage years up until adulthood.
In partnership with U! Happy Events, a foundation for kids aimed at providing support and value integration through partner volunteers to the young generation of kids from seven to ten years old, the endeavor has reached more than 50 organizations catering to more than 5,000 kids in different communities around Metro Manila and in different provinces across the country.
"U! Happy Events looks forward for more corporate partnerships to bring joy and hope to Filipino children. Our partnership with Pilipinas Shell enabled us to do this through the distribution of toys and fun events. We hope that this sparks more participation in making children's lives better," said Harvard Uy, president and founder of U! Happy Events.
Over the years, Shell has been involved in numerous socio-civic activities aimed at uplifting the lives of the people in communities that host its operations. Moreover, the individuals within the company such as the dealers and retailers have their own personal advocacy - testament that the culture and sharing is very much alive in the company.
"At Shell, we always aspire to do more than meeting our business objectives. Christmas is really for the kids so we are happy that we have contributed something to make this occasion special for them," said Fadullon.