Toyota has just announced that they have auctioned off the first ever production version of the newly revealed 2020 Toyota GR Supra at the 48th annual Barrett-Jackson Auction in Scottsdale, Arizona, USA.
The winning bid: USD 2.1 million, or almost PhP 111 million.
“We did the first production 2020 GR Supra justice tonight at Barrett-Jackson,” said Bob Carter, EVP of sales for Toyota Motor North America. “When Toyota launches a vehicle of this caliber, you only get one chance to do it right – and this auction was the perfect setting. After 20 years, this marks the return of a legend.”
While that amount appears to almost be obscene for a Toyota, a Supra even, the auction was actually meant for charity. 100% of the proceeds from the auction will benefit two charities: the American Heart Association (AHA) and the Bob Woodruff Foundation (BWF). The charities focus on fighting heart disease and victims of 9/11, respectively.
“Toyota knows acceleration, so it’s no surprise their generous support is helping accelerate science to end heart disease and stroke, the world’s No. 1 and No. 2 killers worldwide,“ said Nancy Brown, CEO of the AHA. “The American Heart Association is honored to partner with Toyota to create healthier communities and empower people to be in the driver’s seat of their health.”
The vehicle, a 2020 Toyota GR Supra, is designated Global #1, being the first unit to roll off Toyota's factory. The VIN number, aptly, ends with 20201.
The Global #1 Supra is actually a one off. It's painted in matte gray, features red mirror caps and matte black wheels. The vehicle features a red interior with carbon fiber accents. The Supra also has a plate with the signature of Toyota chief executive Akio Toyoda.
The winning bidder also gets a few other freebies such as a custom racing suit, a VIP track experience, VIP passes to a NASCAR race, drive the pace car, and do hot laps with Michael Waltrip. Akio Toyoda even reportedly included the race shoes, suit, gloves and helmet that was used for the final testing of the 2020 Toyota Supra before it was approved for production.
The name of winning bidder was not announced, but many expect that the Global #1 Supra will, unfortunately, be kept in a climate-controlled garage and will likely not be driven. $2.1 million dollars was, after all, paid to get it.