Isuzu Philippines Corp. (IPC) was among the carmakers that exhibited their vehicles at the 3rd Philippine International Motor Show (PIMS) held from Aug. 19 to 22 at the World Trade Center in Pasay City. Isuzu's corporate philosophy was a perfect match for the motor show's theme this year, "Drive the Green Road." Not only is Isuzu famous for fuel-efficient diesel-powered commercial vehicles, it is also known for championing environment-related causes.

"Isuzu's mission is to provide the cleanest, most fuel-efficient diesels developed in the most cost-effective way benefiting our valued customers," said IPC President Ryoji Yamazaki.

At the recently concluded PIMS, Isuzu Philippines Corporation displayed special editions of their popular vehicles for the general public First up is a special-edition ebony black D-MAX pick up, featuring a black-and-red leather interior, a 2-DIN touch-screen entertainment system with Bluetooth connectivity and GPS navigation, floor/key illumination, a scuff plate, bed-liner, and taillight garnish. A sterling silver D-Max 4x4 LT complemented the exclusive D-MAX.

There was also a special-edition magma red Sportivo, boasting a single-disc in-dash audio-video system with a 7-inch touch-screen LCD and GPS navigation, as well as a Carryboy roof rack. The third special-edition Isuzu vehicle on display was a starry black Alterra equipped with a 2-DIN touch-screen entertainment package (also with Bluetooth connectivity and GPS navigation), a ceiling-mounted LCD monitor, a front chin, and a rear skirt.

Rounding out the Isuzu booth exhibit were an alpine white, 16-seater NHR Microbus and an alpine white NKR truck powered by a Euro 2-compliant 4.6-liter turbodiesel engine.

"For several years now, Isuzu in the Philippines has been producing and selling locally assembled vehicles, such as the Crosswind, the D-MAX, and our light- and medium-duty trucks," Yamazaki pointed out. "We're glad to let the public know that 90% of the vehicles that we sell are locally assembled--made by Filipinos for Filipinos. We also source parts and components that are locally available, thereby contributing to the Philippine economy. We intend to continue this in our effort to help uplift the domestic manufacturing industry."