Marcus De Guzman / Hyundai | April 26, 2018 12:13
Hyundai reveals the sleek and sporty Lafesta in Beijing
A Korean car brand selling a China-only model with an Italian name? Yes there is such a car. It's called the Hyundai Lafesta and it's the brand's take on making a sporty yet practical four-door for the masses. Making its official debut at the 2018 Beijing International Automotive Exhibition, the Lafesta is aimed at the younger generation of car buyers that want a dynamic-looking automobile that is also high-tech.
“China is evolving quickly and so are Chinese people’s attitudes. They are more self-confident, positive and creative. The Lafesta will help us reflect this shifting trend. It’s a clear demonstration of how our newly announced design vision, ‘Sensuous Sportiness’ comes to life in Hyundai vehicles,” said Simon Loasby, Director and Head of Hyundai China Design.
With a name derived from the Italian word 'fiesta', the Hyundai Lafesta reflects on the brand's goal of building new vehicles with the new design philosophy.
“Building on our long history of creating distinctive and sporty character in vehicles, we will create a new era for Hyundai design. Sensuous Sportiness’, the new theme for Hyundai design reflects our goal to build a beloved brand by creating vehicles with heightened emotional value,” said SangYup Lee, Head of Hyundai Styling.
Looking at its exterior, the Lafesta is unlike anything the company has ever made. With the 'Senuous Sportiness' theme in play, Hyundai imbued the Lafesta with a sleek and sporty profile. The front end is dominated by tapered headlights along with the brand's signature Cascading Grill. It also has a coupe-like design which further emphasizes Lafesta's eye-catching profile and short rear deck.
Images of the interior were not provided at the time of release. However, the company did mention that it has a spacious and driver-focused cabin that was specifically designed for an engaging drive. It will also feature practical ergonomics and quality materials that will keep the driver and passengers comfortable.
Powering the Lafesta is a 1.6-liter turbocharged four-cylinder engine that benefits from direct injection. Output figures have yet to be stated but it could be near the 200 PS mark. Power is then sent to a seven-speed dual-clutch transmission that drives the front wheels.
A wide array of safety feature and driver assist systems will also be introduced in the Lafesta when it's officially launched later this year in China. There is no word if Hyundai will offer the Lafesta outside its home market.