“It is a great honor and pleasure for me to lead these two unique companies with their extraordinary automobiles. I am looking forward to the new challenge. Bugatti stands for the best, most powerful, elegant, and luxurious hyper sports cars in the world. Lamborghini is the iconic expression of the most exclusive super sports cars demonstrating outstanding design and innovation. Our creativity in both companies is by no means finished and the world is assured some surprises,” commented Winkelmann.

Winkelmann is widely credited for shaping Lamborghini into the successful supercar (and SUV) brand that it is today during his tenure as president and CEO from 2005 to 2016. In 2016, Domenicali took over and was able to continue the growth. The Italian marque has since doubled its global sales volume since 2016.

After Lamborghini, Winkelmann moved to become the managing director of Audi Sport for two years. It wasn't until January 2018 was he appointed president of Bugatti. During his tenure at Bugatti, he oversaw the creation of numerous special edition models such as the Divo, the one-off La Voiture Noire, the Centodieci, and most recently the 1,825 horsepower Bolide concept.

Stephan Winkelmann is back as new boss of Lamborghini image

“Stephan Winkelmann has decisively shaped the history of Lamborghini,” says Markus Duesmann, Chairman of the Board of Management of Audi AG. “No one else stands more clearly for the Lamborghini brand, and he is exactly the right person to lead this unique brand into a successful future.”

With Winkelmann back on board at Lamborghini, we expect to see great things from the Italian marque in the future.