Last year, Mitsubishi announced that they are ceasing production of one of their icons. By the first half of 2021, the Japanese automaker will discontinue the Pajero, ending 39 years of production.
Mitsubishi has no official plans for a successor, and the current model might be the last of its kind. It's sad news indeed, but it's also a great time to buy one, too.
As it turns out, about 50 people in the country also thought it was a good idea. Last month was one of the strongest sales for the venerable 4x4 in the country. In December 2020, MMPC (Mitsubishi Motors Philippines) shifted 47 units. That's not a bad showing for a luxury SUV that's largely unchanged for the past 14 years. MMPC says it's a 147 percent increase from the November 2020 sales tally.
At the moment, the list price of the Pajero is PHP 3,000,000, but we reckon the sales boost has something to do with the promos floating around. In September, we reported that some Mitsubishi dealerships are slashing off up to PHP 500,000 off the iconic SUV, bringing the price down to PHP 2,500,000. As far as we can tell, long-time Mitsubishi dealer Diamond Motors has been pushing this for quite some time.
Sure, these are MY19 (Model Year 2019) units, but a Pajero for about the same price as a Montero Sport GT 4x4 sounds like a great deal. Yes, the current-generation Pajero isn't perfect. When we tested it back in 2017, we observed that its diesel engine isn't the most refined out there, the ride is a tad wallowy, and don't even ask about driving dynamics. But still, it's a charming SUV, and it's one of the last "old-school", true-blue 4x4s that can tackle trails. It follows the mantra of 'they don't make 'em like they used to'.
And let's be honest here, who didn't dream of having a Pajero in their garage someday? So for those dreamers with two and a half million to spend on their next SUV, perhaps it's time to make that wish come true. And yes, MMPC is still selling it as it's still on their website.
As for the other Mitsubishi models, they sold pretty well last month. The Xpander was the MMPC's top-selling model of December 2020 with 1,472 units, a 57% improvement versus its November performance. They also shifted nearly a thousand Montero Sport SUVs with 957 units. Meanwhile, the locally-assembled Mirage G4 saw 911 new homes, while the L300 rounded off the top five with 478 units sold.