Fuji Heavy Industries Ltd., the manufacturer of Subaru automobiles, have commenced CKD (Completely Knocked Down) production of the 2016 Forester in Malaysia at the Tan Chong Motor Assemblies (TCMA) plant.
Subaru held a line-off ceremony at the TCMA plant which was attended by TC Subaru Sdn.Bhd (Subaru Malaysia) Executive Director Reza Mutalib; Fuji Heavy Industries Ltd. Deputy President Jun Kondo; and other guests.
The Japanese automaker said that the Forester is the brand's second model to be assembled at the TCMA plant, following the XV that has been produced there since December 2012.
Subaru Malaysia plans to assemble around 10,000 units of the Forester annually. The company adds that the locally-assembled Forester will go on sale this spring (March to May 2016) in Malaysia, Thailand and Indonesia.
Under the CKD production scheme, vehicle parts are imported in parts and not assembled as one unit. In this case, the Forester will be sent from Japan to Malaysia in pieces and it will be assembled at the TCMA plant.
Driven by the company's vision dubbed as “Prominence 2020”, Subaru has laid out initiatives to build a strong business structure. One of which is the development of a strong business network in Southeast Asia. With the CKD production of the 2016 Forester in Malaysia, Subaru aims to further enhance its sales in the ASEAN market.
Motor Image Pilipinas General Manager Michael Luyun told AutoIndustriya.com that the 2016 Forester produced in Malaysia will be offered only to right hand drive markets. The Philippines will continue to source the 2016 Subaru Forester from FHI's Japanese production facility in Gunma.