The Subaru Impreza Challenge was started by Motor Image Enterprises in Singapore in 2002 where contestants gear up to battle the harsh weather elements and body fatigue in their ultimate goal of winning a brand Subaru Impreza. With their right palms firmly placed on the palm decals located strategically on the Subaru Impeza cars, hundreds of contestants embarked on their endurance journey where they were only allowed a 5-minute break once every 6 hours. 2007 saw a new record of 77 hours 13 minutes set and the emergence of the first female winner 25-year-old IT manager Sandra Yeow.
Motor Image Pilipinas, the exclusive distributor of Subaru in the country, is expecting the same success here in the Philippines. "Subaru prides itself on being different, and we constantly position our events around this philosophy," said Motor Image Chief Executive Glenn Tan. "Impreza Challenge has made an impact for being original and unusual, and with Subaru also known for performance, the event is primed to challenge human endurance and spirit to outlast other contenders".
The kick-off event at the Promenade open parking area in Greenhills on September 20 will simulate the endurance challenge featuring the country top celebrities and matinee idols. They will be competing in a 6-hour non-stop challenge with the last one standing being declared as the winner. All visitors, young and old, will also get a chance to win Subaru items by participating in the mini-challenges at the venue.
The celebrity kick-off event will be a preview of the grand Subaru Impreza Challenge scheduled from October 10 to 12 at the same venue where hundreds of participants are expected to sign-up for this one-of-a-kind event. The top ten qualifiers of the challenge will be flown to an all-expenses paid trip to Singapore where they will compete with the winners from other Asian countries and have the chance to win a brand-new Subaru Impreza WRX 2.5 Turbo.
The registration for the Subaru Impreza Challenge is ongoing at the Subaru Greenhills Showroom. For more details on the event, interested participants can check online at www.imprezachallenge.com.ph or call the Motor Image office at 727-8333 at 727-3687.