In evaluating its position in the highly regulated and competitive U.S. automotive industry, American Suzuki Motor Corporation (ASMC), determined that its Automotive division was facing a number of serious challenges and have announced that it will wind down and discontinue new automobile sales in the continental U.S.
ASMC plans to realign its business operations to focus on the long-term growth of its motorcycles/ATV and marine divisions after filing chapter 11 to the US Bankruptcy Court. The realignment is intended to better position ASMC for long-term success and is a return to the Company's roots in the U.S. market, which began with motorcycles and has grown to include ATV and marine products.
Consistent with ASMC's long history of standing by its products, owners of Suzuki automobiles will be protected. All warranties will continue to be fully honored and automobile parts and service will be provided to consumers without interruption through ASMC's parts and service dealer network.