Formally opening the anniversary festivities, SPH president Satoshi Uchida's inspirational message enjoined employees to "improve your sales, improve your job, so we can make Suzuki No. 1 in the world." In the same vein, managing director Catalina Calderon presented the company's five-year goals, starting with the battlecry to "Double Up in 2011". An inspirational song entitled "Hataw Suzuki" was launched to boost employee morale. Sang by in-house talents, the anthem will be played during company events to remind everyone of their commitment to a shared vision. Employee citations and service awards were also part of the anniversary celebration, with SPH senior manager for import-export Esperanza Custodio as the lone recipient for a 25-year service award.
To signal their long-term commitment to contribute to the Philippine economy, Suzuki partnered with the Haribon Foundation in a tree-planting activity at Barangay Cuyambay, Tanay Rizal. Dubbed "Suzuki Plants", this activity symbolizes the company's way of giving a gift that endures for a lifetime and makes a lasting difference for future generations. A company outing at Villa Lorenza, Pililla, Rizal capped the anniversary celebrations.
In its 25-year history, SPH has built a heritage of trust and reliability, with a loyal following of Suzuki owners who recognize the brand's eminence as an innovator and trendsetter.
Suzuki automobiles enjoy a niche following among local car aficionados, and have earned accolades despite their relatively recent entry in the Philippine market.