Suzuki Philippines, Inc. (SPH), the country's only integrated automotive company, celebrated its 25th year in the country with simple ceremonies held at their head office and manufacturing plant at Bagong Ilog, Pasig City, followed by a tree-planting activity and company outing.
Formally opening the anniversary festivities, SPH president Satoshi Uchida's inspirational message enjoined employees to "improve your sales, improve your job, so we can make Suzuki No. 1 in the world." In the same vein, managing director Catalina Calderon presented the company's five-year goals, starting with the battlecry to "Double Up in 2011". An inspirational song entitled "Hataw Suzuki" was launched to boost employee morale. Sang by in-house talents, the anthem will be played during company events to remind everyone of their commitment to a shared vision. Employee citations and service awards were also part of the anniversary celebration, with SPH senior manager for import-export Esperanza Custodio as the lone recipient for a 25-year service award.
To signal their long-term commitment to contribute to the Philippine economy, Suzuki partnered with the Haribon Foundation in a tree-planting activity at Barangay Cuyambay, Tanay Rizal. Dubbed "Suzuki Plants", this activity symbolizes the company's way of giving a gift that endures for a lifetime and makes a lasting difference for future generations. A company outing at Villa Lorenza, Pililla, Rizal capped the anniversary celebrations.
In its 25-year history, SPH has built a heritage of trust and reliability, with a loyal following of Suzuki owners who recognize the brand's eminence as an innovator and trendsetter.
Suzuki automobiles enjoy a niche following among local car aficionados, and have earned accolades despite their relatively recent entry in the Philippine market.