Suzuki Philippines (SPH) recently posted a record-breaking 37-percent year-on-year growth as the company wrapped up 2016.
From teasers that gave a preview of the all-new sedan Ciaz to the first-ever media and bankers’ test drive, Suzuki was able to connect to a wider set of audience through strengthened marketing efforts in 2016.
Aside from Ciaz and Super Carry, other Suzuki cars also contributed to SPH’s overall sales growth. Celerio emerged to be SPH’s largest 2016 sales driver, with a 149-percent year-on-year sales growth. Meanwhile the Ertiga, Jimny, Swift, and Alto 800 followed as the next leading sales drivers, each having maintained a double-digit year-on-year growth.
The year also saw a number of dealership launches such as Pulilan, Malolos, Gen San, South Cebu, Quezon Avenue, Sta. Rosa, Biñan, Baguio, Davao, SM Gen San and Batangas.
“The automotive industry was intensely competitive last year, but we have managed to stay on top of the game. Our relentless efforts to truly understand and address market needs have made 2016 a successful and abundant year for Suzuki,” said Shuzo Hoshikura, SPH General Manager for Automobile.
Inspired by the positive customer feedback and nonstop sales growth, SPH is all set to surpass its 2016 performance through amplified and sustained efforts in product value enhancement and brand building. Apart from this, Suzuki also has a number of dealership openings in its 2017 pipeline, which is a part of its resolve to further strengthen its presence in the country’s most developed cities.