Celerio, Ertiga drive sales up
Suzuki Philippines Inc. (SPH) has announced a 37 percent first half sales growth compared to last year's figures. Based on CAMPI figures, the rest of the industry grew by 27.4 percent. In 2015 SPH, the only integrated automobile and motorcycle company in the country, recorded a 52 percent year-on-year growth, which it hopes to surpass this year.
The automaker attributes is growth with successive inaugurations of new dealerships and the market's response to the Suzuki Ciaz. From January to June 2016, SPH sold a total of 6,613 car units, up by 1,770 over last year’s H1 sales of 4,843.
The bestselling models in the country continues to be the Suzuki Celerio, Ertiga and Swift with Celetio sales up five times from last year's figure. The Ertiga also showed a 20 percent improvement over 2015 first half sales while the Suzuki Swift marked a 9 percent rise in the same period.
Suzuki also believes that the current performance of the all-new Ciaz also played a major role in SPH’s success this year. The Ciaz's entry in the market months ago was met with high sales turnaround and favorable feedback among its initial buyers.
SPH continues to expand its operations with additional stores and branches. For the first half of the 2016, SPH opened of its five new dealerships in in the country, namely Suzuki Auto South Cebu, Suzuki SM Seaside City Satellite Showroom, Suzuki Auto Quezon Avenue plus the two shops in Bulacan, the Suzuki Auto Pulilan and Suzuki Auto Malolos.
"We are very happy with the recent growth in our sales and we would like to thank those who remain loyal to our brand. Be assured that better days are coming as we announce additional launches this year," said Shuzo Hoshikura, General Manager for Automobile, Suzuki Philippines..