Suzuki's Top Dealers Honored in Recent Awards Ceremony
Suzuki Auto Cebu captures Dealer of the Year Award
The country's only integrated automotive company, Suzuki Philippines Inc. (SPH), honored its top dealers in simple awarding ceremonies held last April 28, 2010, at Le Pavillion, Pasay City.
For having achieved the highest points on Suzuki's Balanced Score Card (BSC) in 2009, Suzuki Auto Cebu was declared Dealer of the Year among Suzuki's 18 automobile dealers nationwide. In 2008, Suzuki Auto Cebu was the top dealer in the provincial category.
Asked about the secret to their success, Suzuki Auto Cebu General Manager Debbie Chua, notes: "Winning the Dealer of the Year award is a testament to the hard work of our people. We will be trying very hard to maintain or even improve our sales volume and at the same time focus more on customer service so that we can continue to be the top Suzuki dealer." Suzuki Auto Cebu is owned by Cebu Autocentrale Corporation, headed by the dynamic husband and wife team of Brian and Debbie Chua.
A consistent high performer for the past two years, Suzuki Auto Laguna earned the 2nd Top Dealer of the Year Award. They attribute their success to mastery of their territory, thus ensuring strong patronage from their customer base.
Third place in the Dealer of the Year standings went to Suzuki Auto Kalookan, which also garnered the no. 1 spot as Suzuki's top Metro Manila dealer in retail sales.
Suzuki employs a Balanced Score Card (BSC) system for evaluating and rewarding its dealers in terms of marketing strategy implementation. The comprehensive rating system evaluates retail sales performance and spare parts sales, as well as service and showroom compliance. The system also ensures that Suzuki dealers maintain the company's global standards to ensure a high level of customer satisfaction.