Suzuki Philippines (SPH) was able to experience a 34-percent year-on-year growth last 2017.
Strong sales of the company's best-selling vehicles mainly fueled the sales growth. Mainly, the Ertiga was SPH’s chart-topping vehicle last year, contributing the biggest to sales with a 34-percent share. The company's A- and B-segment hatchbacks, the Celerio and Swift followed, contributing 15-percent and 13-percent, respectively.
Sales increases is also attributed to Suzuki's continued expansion across the country. The automaker opened 11 new dealerships last year, bringing the total to 66 outlets all over the Philippines. Strategic brand-building effort also enabled the company to increase awareness about their different vehicles and their respective features. Before closing the year, Suzuki also launched the highly anticipated new Vitara.
Awards were also given to Seven Suzuki vehicles, which won accolades in the annual DOE Fuel Economy Run, 2017–2018 Auto Focus People’s Choice Awards (AFMCA), and the 12th C! Magazine Awards.
The Celerio, bagged the Best Value-for-Money award in the standard mini category at last year’s Auto Focus People’s Choice Awards (AFMCA). Meanwhile, the Alto 800 M/T and Swift M/T placed fourth and sixth, respectively, in the gasoline category of the 13th DOE Fuel Economy Run organized by the Department of Energy. In the diesel category, the Super Carry performed well among the pickups and placed second with a fuel economy rating of 19.19km/L.
“It has been a great year for Suzuki Philippines. We saw our efforts of bringing the Suzuki Way of Life closer to more Filipinos bear more fruits. As we move forward to another year, we shall bring with us the successes we achieved and the lessons we learned from last year, and use them to continue doing better, bringing more innovative vehicles to the Philippines,” said SPH General Manager for Automobile Shuzo Hoshikura.
Backed by its performance in 2017, Suzuki Philippines hopes to sustain its market momentum this year. The company is gearing up for more product launches and dealership openings as it aims to continue brand-building and expansion initiatives.