Indian auto giant Tata Motors has recently appointed Pilipinas Taj Autogroup Inc. (TAJ) as distributor of Tata passenger and commercial vehicles. The two companies officially formalized the Distribution Agreement last October 31, 2013, a timely entry with the industry expecting a double-digit growth in the coming year.

"We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use," noted Mr. David Coyukiat, Pilipinas Taj Autogroup Inc. Chairman & president.

Tata Xenon pickup

The new Tata-TAJ partnership is expected to bring new investment and employment opportunities to the country. The local distributor has revealed that they are aggressively working out details for its launch program by Q2 of 2014 and brand network coverage. Auto industry veteran Nicky Mariano has been tasked to lead the company as General Manager.

"We are pleased with this development and are currently working out the details for the brand launch in the 2nd quarter of 2014.  Our dealer network will be set up in time for the launch, and will quickly expand to key cities around Philippines --- Tata wants to be everywhere its target market is," said Mariano.