New distributor to steer bowtie brand to new direction
Global automaker General Motors (GM) steers Chevrolet to a new direction in the Philippines with its new importer and distributor, The Covenant Car Company, Inc (TCCCI). The newly established company shall lead the iconic auto brand to a new and formidable track in the local automotive industry.
At the official launch on November 11, 2009 at Sentro 1771 in Serendra, TCCCI unveiled valuable insights on Chevrolet's revved up rebirth, particularly about the inspired partnership with GM.
Guest of honor, Commercial Attaché from the US Embassy Patrick Wall along with Steve Carlisle, President of General Motors Southeast Asia Operations and General Motors Thailand; Antonio Zara, Vice President, ASEAN Vehicle Sales, Marketing & Aftersales; Chee Sing Cheong, Director, ASEAN Regional Distributors Operations were on hand to celebrate this new and triumphant phase for Chevrolet under the stewardship of TCCCI. They are joined by Chairman Emeritus Richard L. Lee, Chairman Jose L. Cuisia, Member of the Board of Directors, James Lim, Executive Director, Ms. Selene Yu and Managing Director and Chief Operating Officer Atty. Alberto B. Arcilla.
"Chevrolet is a powerful brand steeped in heritage. But it is also just as versatile, having adapted to the times and adopted new and exciting technologies to bring greater value
and a far more exceptional motoring experience. We want to reacquaint Filipinos with all these wonderful things. Now that The Covenant Car Company Inc. is charting Chevrolet's course, we hope to invigorate the brand and drive it closer to their heart," said TCCCI Chairman, Jose L. Cuisia.
At the event Cuisia, Arcilla, Carlisle and Zara officially marked TCCCI's inception with a contract-signing, bringing to the fore a "special blend" of service and quality motoring excellence that shall become the driving force for Chevrolet in the country.
"Chevrolet Philippines - The Covenant Car Company, Inc. believes in the Chevrolet brand and what it stands for-proven technology, expressive styling, dependability and outstanding value for money. We welcome the opportunity to grow the Chevrolet business in the Philippines," said TCCCI's Atty. Alberto B. Arcilla.
TCCCI assumed operations last October 1, 2009. With 15 years of experience in the motoring industry, Arcilla brings his professional expertise to drive the new business and map an exciting and dynamic path for Chevrolet.
Chevrolet's shift to TCCCI is part of GM's renewed commitment to build a successful new General Motors worldwide. At its Detroit headquarters, GM unveiled a series of radical changes in its operations beginning with a new corporate structure, stronger fiscal accounts and a pledge to regain the trust of confidence of its customers.
"In line with the changes in GM, we see a lot of opportunities and promise in the Chevrolet brand as we move forward. We are excited to bring a new Chevrolet experience to Filipinos henceforth," Arcilla concluded.