Ferrari's CEO position has remained vacant ever since Louis Camilleri suddenly retired from the company nearly six months ago due to personal reasons. At the moment, Ferrari chairman John Elkann has occupied the role temporarily. But soon, someone will fill that gap, and that someone is Benedetto Vigna.
The Italian sportscar builder announced that Benedetto Vigna has been appointed Ferrari's new CEO. He will officially join Ferrari on September 1, 2021, from semiconductor firm STMicroelectronics, where he is head of its sensors group. He is also a Member of the ST Group’s Executive Committee.
“We’re delighted to welcome Benedetto Vigna as our new Ferrari CEO. His deep understanding of the technologies driving much of the change in our industry, and his proven innovation, business-building, and leadership skills, will further strengthen Ferrari and its unique story of passion and performance, in the exciting era ahead,” said Elkann.
Ferrari says Vigna has extensive experience working with some of the world’s leading technology companies. The 52-year old graduated cum laude in physics from the University of Pisa. In 1995, he joined STMicroelectronics, where he founded the company’s MEMS activities and went on to establish ST’s market leadership in motion-activated user interfaces.
But unlike previous Ferrari CEOs, Vigna has no experience working for an automotive company or luxury brand. To most, this might be a surprise from the Italian marque, but the move does make sense. Like most automakers, Ferrari is slowly moving away from internal combustion engines and shifting to electric vehicles. Having a tech veteran will give the sportscar brand an advantage when developing new vehicle tech.
“Vigna’s priority will be to ensure that Ferrari continues to build on its leadership position as the creator of the world’s most beautiful and technically advanced cars. His unique knowledge gained over 26 years working at the heart of the semiconductor industry that is rapidly transforming the automotive sector, will accelerate Ferrari’s ability to pioneer the application of next-generation technologies,” Ferrari said in a statement.
With a new CEO with expertise in tech coming in soon, we're curious what Ferrari has in store in the future.