Thailand's automotive industry posted a significant increase of 80.9% from 2011 by posting 1,436,335 units of domestic vehicle sales. This signals the Thai industry's swift recovery from the natural disasters and political instability which affected sales in 2011. The amazing feat for the past year was propelled by several factors like their robust economy, the Thai government's first car buyer's program, and the delivery of delayed orders brought about by the severe flooding that affected most of Thailand from July 2011 to January 2012, which caused an estimated $45.7B in damages.
At a recent press conference held by Toyota Motor Thailand Co., TMT President, Kyoichi Tanada announced that Thailand's automotive industry's domestic sales increased by 80.9% as compared to 2011. Toyota continues to lead Thailand's automotive industry by selling a total of 516,086 units for 2012. Although Tanada was also quick to note that the industry might experience a slight decline after the strong sales surge last year. Tanada stated that sales are estimated to dip by 16% for 2013 to about 1,200,000 units. The sales decline is expected since the government subsidy for first-time car buyers will no longer be offered. In lieu of this, Toyota Motor Thailand has set an optimistic domestic sales target for 2013 at 500,000 units or 3.1% lower than their 2012 sales, significantly better than the industry average.
Toyota is expected to debut the new Vios in March at the 2013 Bangkok International Motor Show and the new Corolla Altis around fourth quarter of this year.