The Manila Auto Salon is ready to rock the Philippine custom and tuned car scene this 2010 from the moment its doors are opened from November 18-21 at the SMX Convention Center, SM Mall of Asia Complex in Pasay City.

The year's theme is Mad About Styling and Tuning, as the leaders of the automotive aftermarket scene converge to present their latest custom car creations under one roof. Organized by Tradeshow International, the 4th Manila Auto Salon will have 3 other shows running concurrently: the 15th Custom Car Show, the 15th Sport Truck Show and the 4th Mobile Electronics and Technology Show.

Over 150 customized cars, SUVs and sport trucks will be showcased and will be competing for the Best of Show awards. Over 30 of the best vehicles with mobile set-ups will be displayed in the the 4th Mobile Electronics & Technology Show which hosts the EMMA Mobile Audio Competition, while the country's best performance cars will vie once again for the Ultimate Tuner Award.

"The Philippine automotive aftermarket industry has a big potential for global recognition in the area of automotive restyling and restoration. I am consistently amazed with the quality and level of workmanship of our local customizers as far as bodykit design and manufacturing is concerned as well as vehicle restoration. I guess, this is largely due to the Filipino's natural tendency to hold on to his car for as long as he could (the life span of a car in the Philippines is around 10 years) hence, customizing and restoring it to his personal taste and satisfaction becomes a necessity" said Sophie delos Santos, President of Tradeshow International, Inc. and organizer of the event.

Apart from the major competitions, other exciting activities are also in store for showgoers as Speedlab hosts the Zero to Hero Automotive Workshop, where they will transform a showroom stock car into a mean street machine over the course of the 4-day show. Tuason Racing School will also be hosting the Virtual Track Challenge to give participants a feel of what a race driver has to do, along with the Champions of the Future program where TRS gives children ages 8-12 a chance to participate in grassroots kart racing. A miniature die cast motorshow will also be taking place. At the main lobby of the SMX, there will also be a preview of the cars for the 1st Philippine Nostalgic Motorshow of 2011.

Another first for Manila Auto Salon is a very special display of the 1928 Graham-Paige of the courageous Herman and Cande Zapp who traveled (and are still traveling) around the world with this vintage car with their children for ten years.

The 2010 Manila Auto Salon is being sponsored in part by Solar Auto Club, Allied Bank, Premiere Condoms, Business Mirror, Businessworld, Manila Bulletin, Daily Tribune, Manila Times, Philippine Star, Crossover 105.1, Dream 106.7, DZRH, Home Radio 97.9, RJ 100.3, UR 105.9, C! Magazine, Top Gear , Power Wheels, Ride and Drive, Auto Extreme, Jack TV, Viva Prime, Stoplight, Auto Review Motorola, Quali Plus, Coltrans,,, Manila,, and SEV-Japan. For details and inquiries, call Tradeshow International, Inc. at 6713122, 6718381-82 or check the event website at