Anton Andres / Suzuki | July 16, 2018 12:14
Suzuki Jimny shows off-road cred in latest commercial
Good advertisements are supposed to provoke a certain emotion. A call to action, even. If you take a look at the new Suzuki Jimny promotional video, it might want to make you go to the nearest outdoor shop, buy loads of gear and explore the great outdoors. Needless to say, Suzuki hit the nail on the head with this ad.
The commercial shows the rugged little off-roader taking on what appears to be the Scandinavian mountain side. Be it fine, dried up lava, jagged rocks or steep inclines, the Jimny took it on with ease. They even showed it on a forest trail, perhaps to highlight the advantage of its diminutive size. Then again, it has built a reputation of being the small SUV that can take on bigger rigs.
Granted, it's in the land of make believe but it's safe to think that the all-new Jimny can be capable of doing the things that were shown in the ad. With that, it looks like Suzuki wants to reassure the Jimny's fans that, just because it's all-new, it doesn't mean it's gone soft.
To recap, the all-new Suzuki Jimny features retro design cues on the outside and old-school, off-roader favored live axles at the front and rear. Curiously, it is shorter than the soon to be outgoing model by 50 mm as it is 3645mm long (includes spare tire carrier), 1645mm wide, 1725mm tall (with roof rails).
Much to the delight of the off-road crowd, it comes with a part-time 4WD system, and can be paired to either a five-speed manual or four-speed automatic. Japan-spec models get a turbocharged 660 cc, three-cylinder mill but the rest of the world uses a new 1.5-liter inline-four. Dubbed the 'K15B', the engine benefits from multi-point injection (MPI) and produces 102 PS along with 130 Nm of torque.