Today, appending A, M and G to a Mercedes-Benz is a badge of honor of sorts. The emblem speaks of a higher performance that sets it above the rest of the Mercedes line up.

Mercedes-AMG 25 years

That special badge for factory-tuned Mercs, however, is celebrating a special anniversary: this month, Mercedes-AMG marks 25 years since the first successful collaboration that resulted in the C 36 AMG in 1993.


Mercedes-AMG 25 years

Contrary to popular belief, the AMG badge wasn't actually initially exclusive to Mercedes-Benz. The brand started out as a tuning house founded by Hans Verner Aufrecht and Erhard Melcher in 1967. That's what the letters stand for: A and M for Aufrecht and Melcher, and the G for the town of Grossaspach where they lived.

After years of successfully working together on the German touring car series known as DTM, Mercedes and AMG came out with the C 36 AMG at the 1993 Frankfurt auto show. The 280 horsepower C 36 AMG based on the W202 kickstarted the AMG revolution for Mercedes-Benz, showing the performance potential that can be achieved if specialists worked on the engine, the chassis, and the suspension.

Mercedes-AMG 25 years

That same year, Mercedes and AMG rolled out the AMG versions of the W124 E-Class saloon and the R 129 SL-Class. The E 60 AMG and SL 60 AMG were both powered by a 6.0 liter V8 and developed 381 horsepower.

Since 2005, AMG has been a wholly-owned subsidiary of Daimler and continues development of high performance variations of their models, all of which are now known as Mercedes-AMG.