While the rest of the world have had their mitts on Ford’s smallest SUV, it appears the Blue Oval held back on revealing the EcoSport in their home market.
Considering perhaps that the EcoSport was made for markets with smaller footprints such as Asia and Europe, it makes sense that the tiny SUV would not have made headway against the towering trucks that call North America home. With its success across the globe though, it seems the EcoSport is now ready to dive into the US market.
Ford recently held a first-ever ‘Snapchat reveal’ of the EcoSport in downtown Los Angeles to showcase the compact lifestyle SUV and its plethora of tech. Following the reveal, a two-day event featuring various activities surround people with varying ways to make good use of the Ford EcoSport.
The move to bring the EcoSport into the US was sparked by a noticeable trend of people spending resources on experiences and travel versus outright purchasing of products. “More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,” said Chantel Lenard, executive director, Ford U.S. marketing. “(The) EcoSport fits perfectly into this growing lifestyle. It’s our smallest SUV, packed with features and personality.”
The US version of the EcoSport will come with either the 1.0-liter three cylinder turbo EcoBoost or a 2.0-liter naturally aspirated four cylinder. Both motors will be mated to a six-speed automatic, while the 2.0-liter version will be fitted with Ford’s Intelligent 4WD system.
In terms of interior, the EcoSport has been filled with 30 storage bins and cubbyholes to make the most out of its already tiny stature. Second row seats fold flat to accommodate larger items as well. As for features, the EcoSport comes standard with Ford’s SYNC 3 entertainment and communications system for ease of connection with the user’s devices.
An 8-inch touchscreen gives users access to Apple CarPlay and Android Auto for seamless connectivity with their devices. Ford has also outfitted the EcoSport with ‘SYNC Connect with Fordpass’ to allow users to locate, lock, unlock, and start the vehicle wherever they are via an app for the vehicle. Data such as fuel level and odometer readings may be viewed via the app as well.
North America can expect the EcoSport to make its debut in their shores sometime in 2018.