A breakthrough liquid fuel performance enhancing additive which promises to save you fuel and save the planet by improving performance from gasoline, diesel or bio-diesel fuels while reducing global-warming emissions was launched at the Le Pavilion, Roxas Boulevard last June 16, 2007.

Themed "Save Fuel, Save the Planet," the grand launch of the fuel additive Ultimate ME2 featured a 1950s gas diner setup with a mini motorshow of vintage cars, live product demos, and audiovisual presentations of the testimonials of satisfied product users. Throughout the evening, car enthusiasts and other guests enjoyed heavy cocktails and music spanning the 50s to the 70s. Some guests were even lucky to have won Ultimate ME2 products.

Local marketing firm Orientrends, Inc. got the exclusive right to market and distribute the product in the Philippines from US-based Essentially Yours Industries International Limited (EYI International), an integrated marketing company offering an extensive line of cutting-edge, quality products in the following categories: nutritional supplements, water filtration and fuel additives.

EYI International President and CEO Dori James O'Neill is optimistic about the potential of this non-polluting, environment-friendly liquid fuel performance enhancing additive: "With the ever increasing concern over global warming and increasing pollution levels, Ultimate ME2 could definitely be part of the answer to dramatically reducing the ever increasing airborne pollution levels in Manila and other major Philippine cities."

"This product is primarily invented to improve air quality," he adds.

Orientrends President Raul Bautista agreed with O'Neill: "With global warming awareness high nowadays, we want to position Ultimate ME2 as the solution to the country's chronic problem relating to air pollution. And the bonus part is that it saves you fuel as well."

Ultimate ME2 is the only product in its league to be independently tested and recognized by the US-EPA (United States Environmental Protection Agency) to have desirable results both on mileage and exhaust emissions. Vehicles using Ultimate ME2 get better fuel economy with lab tests showing a 13 percent increase in mileage in gasoline engines and a 16 percent increase in diesel engines.

Furthermore, the authoritative EPA 511 testing proved that Ultimate ME2 will result in 44% reduction in oxides of nitrogen emissions, 33% reduction in carbon monoxide and 7% reduction in hydrocarbon emissions.

A few months into testing the product around Metro Manila and Luzon, Orientrends was already able to sign up a bus company plying the Batangas route, a shipping liner, a federation of tricycle operators and drivers who have initiated their own independent moves to comply with the Clean Air Act of 1999, and a network of competent entrepreneurial sales people. Aside from this, several friends and acquaintances left favorable testimonials for the revolutionary fuel performance- enhancing additive.