Audi Canada took brand experience to the next level with their quattro Experience slot car track. As a brand with 'Vorsprung durch Technik' as its slogan which means 'advancement through technology', Audi commissioned Slot Mods USA to built a 20x7 feet custom track environment and custom built Audi A4 slot cars.
The custom A4 slot cars were even custom tuned so that the traction magnets reproduce the handling characteristics of Audi's Quattro all-wheel drive system to prevent the slot cars from coming off the track while still keeping it fun. The Audi slogan was took even further with custom in-car cameras made from miniature spy cams with custom circuitry to wirelessly transmit the live stream. It didn’t end there, the cameras are paired with a custom iPad app putting players in the cockpit view of a slot car instead of playing with a bird’s eye view as you normally do. A digital thumb control interface on the app replaces the traditional electronic controller.
Watch the short film by Tamir Moscovici below on how they put the whole thing together.