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The Mitsubishi Strada gets more muscle


Strada 3.2 4x4 and 4x2 variants introduced

After capturing 55.4% market share* in the 4x4 pick-up category, Mitsubishi Motors Philippines is now poised to strengthen its market leadership in the total pick up segment with the addition of the top of class 3.2 liter 4x4 and the 2.5 liter 4x2 variants.

Strada 3.2 GLS Sport 4x4

The Strada 4x4 GLS Sport will now be offered with the much awaited 3.2 liter engine option. The 4M41 engine produces 160Ps at 3,800 rpm and 35 Kg-m of torque at 2,000 rpm and it is equipped with a DOHC 16-valve cylinder head. Precise fuel delivery is made possible through the Direct Injection Diesel with Hyper Common Rail and it made more efficient and powerful through turbocharging and intercooling.

The new engine can either be matched to a 5-speed manual transmission or to an electronically controlled 4-speed automatic with overdrive and the rear differential now has a hybrid limited slip mechanism that is standard for the 3.2 liter GLS Sport. Either transmission delivers driving power through the Easy Select 4WD system. This rally proven four wheel drive system enables the driver to choose three drive modes namely. "2H" for smooth, paved highways, "4H" for wet and slippery surfaces, and "4LLc" for rough tracks. Users can also shift on the fly from "2H" to "4H" and back even while traveling at speeds up to 100 km/h.

The 3.2 4x4 GLS Sport will also have the same features as the current 2.5 4x4 GLS model which offers top-of-its-class comfort and convenience due to all-power amenities including the stylish dashboard, the first of its class 3-mode opening slide vent window, high grade sport fabric seat, leather wrapped steering wheel and shift knobs, silver-painted center and power window control panels, auto climate control, and a multi-information display monitor. Other amenities are high contrast meter cluster with silver accent rings, an FM/AM Single in-dash CD/MP3 player that is iPod ready via its USB interface, ignition key cylinder illumination, door courtesy lamps, and a host of useful and convenient compartments.

The 3.2 4x4 GLS Sport and 2.5 4x4 GLS models can only be distinguished by the higher wheel profile as the GLS Sport is equipped with muscular 265/70R16 profile tires versus the latter's 245/70R16's. Also only the 3.2 4x4 GLS Sport will have ABS with Electronic Brakeforce Distribution or EBD, should the need for evasive maneuvering arises from emergency braking. Dual SRS front airbags, and tailgate mounted third brake lamp are standard safety items on both Strada 3.2 4x4 GLS Sport and 2.5 4x4 GLS.

Strada 2.5 GL 4x2 and Strada 2.5 GLX 4x2

Other variants to be introduced to the market will be the Strada GL and the Strada GLX 4x2. These two wheel drive Stradas look exactly the same like its 4-wheel drive brother. The 4x2 Strada is equipped with the new 2.5 liter 4D56 Mitsubishi Direct Injection Diesel with Hyper Common Rail DOHC 16-valve Turbo Intercooled engine. Mitsubishi Motors has used the bore and stroke of the proven and reliable 4D56 engine and strengthened its internal components to withstand the additional power that results from the DOHC, 16-valve and Direct Injection Hyper Common Rail System. Maximum power output from this 2.5 liter engine is at 136PS @ 3,500 rpm and maximum torque is 314 N-m @ 2,000 rpm. The adoption of the DI-D Common Rail system enables the all-new Strada to deliver high output, flatter torque curve, low fuel consumption, clean emissions, and quiet operation. This new Direct Injection Diesel Common Rail engine is already Euro-2 compliant and is properly matched with the current diesel fuel in the country.

Inside the spacious cabin, the Strada 4x2 is equipped with power windows, central locking, high contrast instrument meters, CD player with FM/AM tuner stereo, and high grade sport-type fabric seats to name a few. Meantime, 16-inch aluminum alloy wheels fitted on 205/80R profile tires, front fog lamps, chrome features such as side mirrors and outside and inside door handles, side step board, high mount stop lamp on the rear bed plus dual airbags can be found on the GLX 4x2 model. The Strada GL model is targeted more towards fleet companies which prefers the same looks as the 4x4 model.

The all-new Strada is available at all Mitsubishi dealers nationwide and will be available in 5 variants. With prices ranging starting from Php833,000 for the 2.5 GL 4x2 with manual to Php1,280,000 for the top of the 3.2 GLS Sport 4x4 with automatic transmission.

* Figures based on CAMPI sales data gathered from January to July 2007.
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