Jose Altoveros / Ford | August 09, 2018 14:38
Ford hopes to expand market in China with revived Territory crossover
By 2020, Ford will be debuting the all-new Bronco and will be the latest crossover to join the brand's model lineup. In China however, the Michigan-based automaker recently introduced an all-new compact crossover called the Territory. For those wondering, the Territory name is not new. Ford has used the name for another crossover they offered only in Australia, which was discontinued back in 2016.
Moving over to the new Territory, this compact crossover is said to be an all-new model jointly built by Ford and Jiangling Motor Corporation (JMC) for the China market. While it may seem like an all-new model to revive the name, CarNewsChina points out that the vehicle is essentially a rebaged JMC Yusheng S330.
Looking up the Yusheng S330, one can easily see the shared visual cues, especially when looking at the floating roof and flared wheel arches. That said, there are also some design changes to make it look like a Ford product. For starters, there's a new front fascia which incorpoates the brand's signature hexagonal grill and also a new set of wheels. There's also a slim pair of LED headlights combined with a different style of foglights.
Inside, the Territory's cabin is more upscale and is being offered with leather seats. It will also come with Ford's infotaintment system, which incorporates Mandarin voice-command function and Co-Pilot360 for driver safety tech.
While it may share the same body and platform as its JMC counterpart, the Territory does have new features. Ford will be offering it with numerous engine options: a gasoline engine, a 48V mild hybrid with Miller-Cycle technology, and a plug-in hybrid powertrain.
The Ford Territory will make its public debut on September at the Chengdu Motor Show in China. The new model is expected to help the brand pentrate and expand its influence in the Chinese market. It is uncertain, though, whether the Territory will be offered elsewhere in the world.