The design of Geely vehicles, especially their crossovers, has come a long way. For reference, compare the Coolray and the Azkarra to their newest flagship SUV, the Xingyue L. But the automaker isn't forgetting about their lineup of sedans either. And in the future, the four-door models will end up looking even better.
Meet the new Geely Vision Starburst concept. It showcases the brand's new design vision, and it is described as “a new and alternative expression” of their signature Expanding Cosmos styling philosophy. More importantly, the company says the concept vehicle will serve as the design board of future Geely models.
“The Expanding Cosmos philosophy serves as a constant inspiration for our designers to discover a new and holistic design language that satisfies our ever-expanding and increasingly diverse range of customers. In search of this DNA in the new digital age, we have pushed the boundaries of technology and innovation. Like the birth of a new star, the ideas from our talented team of global designers combined, fused, and erupted, resulting in the birth of a new design expression, a new vision, our Vision Starburst,” said Guy Burgoyne, vice president of Geely Design Shanghai.
The Vision Starburst looks unlike any Geely model today. The front is dominated by a huge closed-off grille flanked by large side intake vents. Its most distinct feature, however, is the unique LED signature that runs the whole width front end, extending down to the bumper. The headlights are integrated into the upward kink of the LED signature.
One interesting design cue of the Vision Starburst is seen from the side. Apart from the sharp body lines, there are lines on the wheel arches. At the rear, there's a large full-width taillight and an aggressive-looking bumper with a large diffuser. The design rear glass and the sloping roofline make the concept look more like a hatchback or shooting brake instead of a traditional sedan.
Inside, it's as futuristic as the exterior. Ambient lighting surrounds the cabin and dashboard for a “borderless” experience. Front and center is a wide dashboard with a floating center console running down the middle. Meanwhile, the shifter takes on an aerodynamic geometric shape that’s hollow and uses four lines of light to illuminate the selected gear.
Geely's design team says the new interior layout will give customers a “sense of speed new” and a “new kind of driving experience”.
Compared to the current lineup of Geely models, do you like the styling of the Vision Starburst better? Or does the Volvo-like design catch your attention more? Let us know what you think in the comments.