Have you ever stepped into the dealership with just the intention of looking around? When you do step in, a salesperson would typically approach you and ask if you're buying. Pressure, right? Well Subaru wants to take that pressure off. On top of that, the showroom's going to have a neat redesign too.
The folks from Motor Image Subaru Singapore toured us around the new look, and we'll be getting the same dealership overhaul pretty soon in the Philippines.
So what's in store for the new Subaru dealerships? To kick things off, you'll be greeted at the reception counter and they'll ask you whether you're in the market for a car or just looking around. Choose the latter and a 'product genius' (a la Apple Store) will come around and assist you. From there, he or she will immerse you in the world of Subaru. How?
First up is the augmented reality section and you'll get to see what your dream Subaru will look like in motion. Not only that, it's a mobile configurator too so you can change the color, variant, wheel sizes, and so on. You'll also get an idea of what the car look like in rain, sleet, snow, and on the road.
And then there's the special showcase area which shows the car in an outdoor setting, complete with tents, picnic baskets, and other things used in camping activities. That being said, the theme changes every so often so it can be an urban setting next time.
Take a look at the walls and you see Subaru's heritage proudly displayed in timeline form, and it's a pretty big mural too, as Subaru has been around for well over 50 years. Of course, there are the cars on the floor too and, in the case of Subaru Singapore, it was various variants of the all-new Forester and XV.
Of course, there's Subaru and STI memorabilia, shirts and diecast toys, among other things. The STI themed store is different from the standard Subaru store as it gets a race garage feel to it. Of course, car accessories are also on offer too.
But if you really want to immerse yourself in a Subaru, there's the virtual reality booth. It's a fully interactive experience wherein you get to walk around a life-sized scale virtual Subaru. With VR goggles on and a joystick, you can 'sit' inside the car and use the different functions such as the radio and sunroof. The doors open too and you can change the color and wheels along the way. For now, there are two models to choose from, the XV and all-new Forester. More cars will be added in the future.
But what really took the cake was the display of two classic Subarus. First there was the SVX, Subaru's first, and for now, only mid-sized sports coupe. Behind it was the quirky XT Coupe from the 80's. Here's to hoping Motor Image Philippines will adapt a similar approach in the country.
So, are you liking the new look of Motor Image showrooms? If so, the local dealerships will slowly but surely adapt these changes within the next couple of years. With all that, Subaru Philippines is on its way to becoming the country's virtual reality showroom, and you won't have the pressure of having a salesperson breathing down your neck either.