It was back in April 2019 when Mitsubishi Motors Philippines Corp. (MMPC) achieved a significant sales milestone in the country. Serving as the automaker's 1-millionth vehicle in the country is the humble Mirage hatchback. Mutsuhiro Oshikiri, MMPC president and CEO, stated that it represented the brand's quality of vehicles which have been with the Filipino people for more than five decades.
Now, the automaker has once again achieved a milestone. Just recently, MMPC celebrated its 700,000th unit production goal. In a ceremony held at the company's Sta. Rosa plant in Laguna, MMPC rolled out a red Mirage G4 which serves as the automaker's 700,000th vehicle built in the country.
Present during the momentous occasion were key executives from MMPC and Mitsubishi Motors Corporation (MMC). These included Mutsuhiro Oshikiri of MMPC, as well as MMC CEO Takao Kato. In a statement, Kato stated this would not have been achieved without the help of the Philippine government, as well as its partners.
“Mitsubishi Motors Corporation could not accomplish this achievement without steadfast commitment and considerable cooperation of the Philippines government, all our dealers, suppliers, business partners, loyal customers as well as the past and present employees. We are committed to continue to grow and expand our business in the Philippines, and are geared towards further development of manufacturing technologies of our plant in this country,” said Kato.
Since 1964, MMPC has been building quality vehicles in the country. From the L300, Adventure, Galant, Lancer, Strada, and the revered Pajero Field Master, MMPC was already quite busy back in he day. Today, the company locally builds the Mirage and Mirage G4 for the Philippine market under the government's CARS Program. The first car to roll out under the program was a blue Mirage G4 which they turned over to President Rodrigo Duterte at the Malacanan Palace back in February 2017.
MMPC is committed to continuing to bring new and exciting vehicles as well as customer-oriented service designed to meet the needs of the Filipinos. To meet this, Mitsubishi has already added a second shift for L300 Euro4 production.
Moreover, the Sta. Rosa plant will soon begin exporting L300 vehicles to other countries; in line with this, Kato said during the press conference that the company is now focused on ensuring their vehicles are of the utmost quality. However, there are no plans to add another model for local production.