No, Fiat did not just take a Mitsubishi Strada and called it by the same name. They have the Fiat Fullback for that which is basically a restyled Mitsubishi with an Italian-inspired design.
This is the 2021 Fiat Strada, a small yet stylish pick-up truck that was developed and designed in Brazil for South American markets. Now while it might have the same name as a certain Mitsubishi, this particular ute is unique as it is.
Essentially a subcompact utility vehicle, the all-new Fiat Strada is based off a car platform (Fiat Palio) but has a pick-up style body. First launched way back in 1996, the mini pick-up truck gets an all-new look. Unlike its predecessors which had a more utilitarian design, Fiat put an emphasis on making it stylish than before.
From its sweeping headlight design, huge front grill, faux skid plate on the front bumper, and body cladding on the wheel arches and side skirts, Fiat was busy making the Strada have a more discerning look. It even has a sports bar at the back which gives it a more rugged appeal.
Images of the Strada's new cabin have yet to be revealed. However, like the exterior, we're expecting it to have a more stylish and modern design. Perhaps a touchscreen infotainment system, automatic climate control system, and maybe leather upholstery might be available.
There is no word yet as to what powers the Fiat Strada. However, rumor has it that it will come with a 1.3-liter Firefly engine that puts out 100 PS. A turbocharged version of the engine could also be available although that might be reserved for higher-grade models. A choice of either a manual or automatic transmissions might be available as well for the Strada.
While it has a very slim chance of being offered outside of South America, perhaps other automakers could make their own subcompact pick-up truck. With these types of vehicles becoming more and more popular, maybe it's high time other brands caught on to what South America has.