Toyota is first automaker in PH to receive Philippine Quality Award

Toyota Motor Philippines Corporation (TMP) was recently honored with the 2019 Philippine Quality Award (PQA) for Performance Excellence by the National Government through the Department of Trade and Industry (DTI).

The country’s leading automotive company attained the PQA Level 4, the highest level of national recognition for exemplary organizational performance in Total Quality Management (TQM). The prestigious award was presented by President Rodrigo Roa Duterte, together with DTI Secretary Ramon Lopez and DTI-Competitiveness Bureau director Lilian Salonga, during the 2019-2020 PQA Conferment Ceremony.

TMP is the first automotive manufacturing company in the Philippines to become a PQA recipient. Moreover, TMP is the second Philippine organization in PQA’s 22-year history to achieve Level 4, the “Philippine Quality Award for Performance Excellence.”

“TMP is honored to receive such high distinction in the PQA history, as well as to share TMP’s best practices that can serve as a benchmark for other Philippine industries,” shared Alfred V. Ty, Chairman of TMP.

Toyota awarded with highest quality award in PH image

In its sharing of best practices, TMP underscored that the company’s consistent industry and market leadership would not be possible without its customers' trust over the past three decades. The automaker's achievements are the result of its strong commitment to total quality and excellence embedded in every aspect of its operations. Toyota also said its stable base of business also lies in its core values, creative ways of managing resources, as well as rich experience in manufacturing, logistics, sales, and after-sales operations.

“The PQA award further inspires us to continue to improve and ultimately help our business become more sustainable, especially with new ventures that we are taking on. The PQA’s focus on customer-centricity reminds us to be much interlinked with the rapidly changing market, especially as we develop a total mobility solution that will be an enabler of inclusive growth for more stakeholders,” said Atsuhiro Okamoto, president of TMP.

The PQA is a national award program that recognizes the achievements of organizations in their journey towards performance excellence. It was the centerpiece program of the National Action Agenda for Productivity (NAAP) in 1997, the blueprint for the country's integrated approach to improve economy-wide productivity.

The PQA was institutionalized in 2001 through the signing of Republic Act 9013, also known as the Philippine Quality Award Act. The PQA sets a standard of excellence to help Filipino organizations achieve world-class performance, and serves as a template for competitiveness based on the principles of TQM.