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Toyota Captures 9th Consecutive Triple Crown


Nine in a row

Toyota Motor Philippines (TMP) finished 2010 strong with year-end sales of 56,855 units capturing 33.7% market share. TMP has once again proven its stance as the No. 1 automotive company in the country after posting the highest number of vehicle sales in the entire history of the automotive industry. In addition, it has also outperformed itself after achieving record-breaking yearend sales, which is a fitting complement to its 9th consecutive Triple Crown Title.

According to the report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total industry sales for 2010 reached 168,490 units. This translates to an astounding 27.2% growth compared to the same period of last year. "2010 has been another banner year for Toyota. We started the year on a strong note achieving record-breaking sales from January to October and then finally capping the year with 5,623 units in December. This is the highest monthly sales we have posted since the start of our operations in 1989. Also, we have remained consistent in being the leader in Passenger Car Category, Commercial Vehicle Category and Overall Sales, now for the 9th consecutive year," expressed Yuji Goto, TMP Executive Vice President. "We are also pleased that TMP was able to respond to the robust market performance in 2010, with our locally manufactured Vios and Innova models as the country's top-selling vehicles," Goto added.

In the PC Category, Toyota captured 35.5% share with 21,032 units sold. Leading the strong PC line-up are the Vios, Camry and the New Corolla Altis models, which reigned supreme in their respective segments. Toyota also maintained leadership in the CV category with 35,823 units sold, cornering 32.8% of Total CV market.

TMP sees 2011 as another growth year for the industry. "We remain confident that the market will continue to post positive growth. While 2010's market performance is exceptional due to the success of the national elections and spillover demand of urban flooding, we forecast the market to go back to its normal course this year. For Toyota's part, we would like to extend our heartfelt appreciation to our customers for their continued patronage to Toyota, to whom we owe all these achievements. In return, we shall continue to enhance our operations to provide innovative products and outstanding service to our customers who have made and will keep us No. 1 all these years," concluded Goto.
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