Toyota Motor Corporation (TMC) firms up its commitment to go beyond zero environmental impact by signing a pact to work with the World Wildlife Fund (WWF) for the next five years with the goal of promoting biodiversity conservation, raising environmental awareness and accelerating the move toward a zero-carbon society.

TMC becomes the first auto manufacturer and first Japanese company to sign a Global Corporate Partnership agreement with WWF.

Under the partnership, TMC will lend its support to WWF’s program Living Asian Forest aimed at conserving tropical forests and wildlife in Southeast Asia by donating US$ 1 million.

Part of the program also focuses on increasing the sustainability of natural resources like wood, paper and pulp, palm oil and natural rubber in order to prevent deforestation due to unsustainable production.

This partnership with WWF is part of TMC’s effort towards completing the goals outlined in the Toyota Environmental Challenge 2050, which include reducing the company’s ‘environmental footprint to zero, while creating value and producing benefit to society in the face of global-scale environmental issues.’

"We share the same vision as WWF: to achieve a truly sustainable society and leave a living planet for future generations. When we started working on concrete actions to achieve our Environmental Challenge 2050, we decided that joining forces with non-governmental organizations which are experts in their field was essential. Our partnership, and projects like the Living Asian Forest Project, are among the most effective ways for a company like ours to make a positive impact and raise awareness among our employees, suppliers, and customers of the importance of sustainable resource management,” said Didier Leroy, Executive Vice President of Toyota.

"WWF is delighted to join forces with Toyota in order to accelerate efforts needed to prevent the dangerous degradation of the natural systems we all depend on. Science has never been clearer and awareness of the problems and solutions to the many environmental challenges that the world is facing has never been greater. We need more private sector organizations like Toyota to step up and find solutions to these challenges. WWF commends Toyota's vision to help make a safer, healthier more sustainable world a reality for future generations and our living planet,” said Marco Lambertini, Director General of WWF International.