The project was a joint undertaking of Calty Design Research Inc., Toyota's California design studio, and the company's California-based Advanced Product Strategy group.
"Younger people are hanging out in their cars. When they do that, the car becomes an entertainment area. The F3R expands on that concept. It's a sophisticated extension of the home," said the car's designer.
To create that extension, the design team came up with three very modern looking sets of seats. Each is unique, composed of modern, metal-edged bottoms and asymmetrical backs whose symmetry is completed by semi-integrated headrests. They can provide roomy, comfortable seating for eight adult passengers.
Up front, the driver's seat reclines and swivels, and the passenger seat reclines to form a comfortable bench. In the middle, the seats split and fold to form, with the rearmost or third row, an avant-garde sofa built around the sort of conversation area you might find in a designer living room.
But there's more to do here than just chat. That's because the F3R is equipped with two track-mounted flat-panel video screens. These allow the vehicle's occupants to enjoy movies or games whenever they want, and to do so in complete comfort, with control supplied by an audio/video/lighting remote unit that docks in the F3R's dash.
The F3R's design emphasises environmentally sensitive materials, in keeping with the theme of environmental sensitivity suggested by the Hybrid Synergy Drive badging. These materials include floor panels made from Ecoresin, a specially formulated resin that can be recycled; and a skin-friendly simulated leather seating material called Mythos that, unlike most plastics, does not produce the harmful chemical dioxin when it is burned.
The starting point for the F3R's exterior shape, meanwhile, featured a van that conveyed maximum volume, with a tall, wedged body shape that incorporated wide, dynamic shoulders, with its sporty 22-inch wheels and wide performance tyres planted at the extreme boundaries of all four corners.
Toyota wanted anything but a minivan. What they got was a sporty new vehicle that defies an easy label; with a dramatic, iconic shape that is as distinctive as that of the Toyota Prius and an interior that is more adaptable and more family friendly than anything previously seen.