Toyota has just surpassed a major milestone for one of their greatest nameplates: Land Cruiser.
Toyota announced that they have now sold over 10 million models from the Land Cruiser series of rugged 4x4 SUVs. The milestone was actually passed by the time Toyota factored in all their sales at the end of August.
The Land Cruiser line actually started in 1951 as the Toyota Jeep BJ, meaning it is Toyota's oldest current model. The actual Land Cruiser name was first used in 1954, but still predates the Crown which was first launched in 1955 as well as the Corolla which was first launched in 1966.
Currently the Land Cruiser is being sold in 170 countries worldwide. In 2018, Toyota sold about 400,000 Land Cruiser series models. About 37% of that total goes to the Middle East.
Toyota says that the Land Cruiser is the symbol of their QDR: quality, durability, and reliability. The LC and its derivatives have been used in a variety of missions on the toughest parts of the world. The Land Cruiser has been used in a variety of roles that include commercial, utility, military, peacekeeping, humanitarian missions and the like. Today's Land Cruiser continues to be a favorite as a VIP transport, often with varying degrees of armoring.
Members of the Land Cruiser family include the Toyota Jeep BJ, Land Cruiser 20 Series, 40 Series, 55 Series, 60 Series, 70 Series, 80 Series, 100 Series and the current LC200, as well as the Prado line such as the Land Cruiser 70 Series Wagon, 70 Series Prado, 90 Series Prado, 120 Series Prado, and the current 150 Series Prado.
But there's something that needs clarification though. While many know the Land Cruiser to be the Land Cruiser and its Prado derivative, the Lexus derivatives of the Land Cruiser and Prado such as the LX and GX lines were also mentioned in the information we received. Toyota does consider the Lexus versions to be part of the Land Cruiser “series”, but we're not quite sure if they were included in the 10,000,000 total.