As part of its sustaining efforts to promote its International Innovative Multipurpose Vehicles (IMV), Toyota Motor Philippines in May 2007 held the Third Leg of the Toyota Roadtrek, an annual activity involving 10 teams from the national and local Visayas-Mindanao motoring media. The participants include representatives from major dalies such as the Philippine Star, Philippine Daily Inquirer, Manila Bulletin, Business Mirror, Business World, Manila Times, and Manila Standard-Today; Car Magazines such as Top Gear, C!, FHM; and TV Shows including Auto Review, Auto Focus, Auto Extreme, Slipstream and Stoplight TV. Local media from Cebu and Davao were also represented.
Through the IMV Roadtrek, the toughness and versatility of the IMVs composed of the Innova MPV, Fortuner SUV and Hilux Pick-up were tested under various road conditions. The participating media teams were brought to a cross-country experience involving physical challenges in the beautiful provinces of Dumaguete, Oriental Negros all the way to Cebu City in Central Visayas. Along the way, not only the vehicles were promoted but the friendship and camaraderie as well among Toyota Team Philippines and other media companies. From May 31 to June 3, 2007, the Toyota IMVs took over 40 media participants famous destination spots were they had the kayak relay in the serene twin lakes of Balinsasayao, braved the 150-ft rappel and 30-ft jump in Niludhan Falls, and dived the world-famous marine sanctuaries in Apo Island.
By taking the teams to these wonderful challenges, the IMVs proved that they are worth the best-selling titles in their respective categories. As of October of this year, the Innova remains to be the best-selling vehicle in the country with sales of 8,541 units or 32.4 percent market share for the MPV segment. On the other hand, the Fortuner eats 33 percent of the Sport Utility Vehicle Segment with 5,709 units sold, while the Hilux lords it over the pick-up segment with 28.2 percent share or a total of 1,975 units sold. With the success of the 3rd Toyota Roadtrek, TMP aims to continue holding this media event annually.
Aside from winning an award for the Roadtrek, Toyota Motor Philippines' best selling midsize passenger car, the Toyota Camry also bagged the 2007 Midsize car award in the recently concluded Car of the Year Awards organized by the Car Awards Group, Inc.