Toyota Motor Corporation (TMC), for a second straight year, topped General Motors Co. and Volkswagen AG in worldwide vehicle sales and with their global auto sales rising 2.4 percent to 9.98 million units at the end of 2013, TMC is off to a great start in 2014. GM reported sales of 9.71 million units, while VW gave a rounded figure of 9.7 million.
Toyota not only ranked first in sales, but also in profit, making more money than GM and VW combined in the last quarter.
2013 was a big year for Toyota and their CEO Akio Toyoda. After years of coping with global recalls and customer complaints, TMC went through all of last year without a hitch and controversy.
It all began when Akio Toyoda overhauled Toyota's vehicle design and philosophy, implementing 'waku-doki', which literally stands for nervous and heartbeat in anticipation of an exciting event or simply the excitement about cars.
Toyota can also expect a boost from China after the decline of anti-Japanese sentiment. They expect sales to reach 1.1 million units in this year with the new Vios and Yaris sedans tailor-made to satisfy Chinese customers.
In the Philippines, Toyota just picked up their 12th Triple Crown, which signifies their dominance in the Philippine auto industry selling 75,161 units.