Since its inception in 1988, Toyota has introduced a variety of products that helped changed the local automotive landscape, constantly upgrading and enhancing its models to help customers adapt to the fast-changing times, enabling them to improve their quality of life. The Vios is one prime example of the marriage of Toyota's innovative product technology and customer needs. When it was introduced 5 years ago, the Vios created the Subcompact Sedan market, catering to the first-time car buyers looking for affordable, reliable vehicle. The Vios soon expanded market growth as it averaged sales of over 600 units per month, while improving accessibility for university students, young professionals, newly-weds, and even small scale entrepreneurs. Throughout the years, other players entered the subcompact segment, but the Vios remained dominant, rapidly becoming TMP's primary sales volume model. In August 2008, TMP introduced the All-New Vios with an important mission of creating beautiful moments with its owners. And as a vehicle proudly made by Filipinos, it plays an important role in intensifying Toyota's commitment as a partner in nation-building by providing more job opportunities and local parts content.
The introduction of the Vios LE model this August will not only mark the Vios' sales achievements, but also Toyota's 20-year heritage of leadership. The Vios LE, available in 1.5 Automatic and Manual transmissions, shall have a sportier, more youthful design and specifications. Enhanced exterior features include HID headlamps, 17 inch alloy wheels and rear spoiler marked with the 20th Anniversary XX limited edition badge. Interior entertainment is intensified with upgraded premium 6-speaker audio with amplifier and Ipod interface. Aside from Greyish Blue Metallic and Medium Silver Metallic available in the current line-up, the limited edition model is also offered in special Cosmo Red shade. The Vios XXLE comes with an exclusive Toyota series key chain, a unique proof that each customer has one of 800 units of Vios LE nationwide. All these huge feature upgrades and exclusive freebees are offered for a lot less. The Vios Limited Edition is offered at unlimited value with the automatic transmission is at P785,000 and the manual transmission is at P750,000.
Visit your nearest Toyota showroom starting August 1 and be a part of Toyota's 20th anniversary celebration as we launch the 2008 Vios LE. Be one of 800 Vios Limited Edition owners!