The name of the game of automakers these days is to reduce their carbon footprint. Toyota is no different from all of them. However, they aren't doing so with electric power and EVs alone. The Japanese automaker also wants to make the world cleaner with hydrogen fuel cell technology.

Toyota is one of the few that offers hydrogen fuel cell vehicles such as the Mirai. They're also putting the hydrogen technology to the test in a 24-hour endurance race. But to show the world what hydrogen fuel cell technology can do aside from powering a vehicle, Toyota recently put a big display in Paris, France. And by big, they meant the Eiffel Tower.

Toyota lights up the Eiffel Tower using a hydrogen fuel cell image

Toyota used a fuel cell to power an electro-hydro generator that lit up the entire Eiffel Tower during the hydrogen and mobility exhibition, Paris de l’hydrogène. No doubt it was a spectacle to behold as the entire tower was lit up by a green light.

“Hydrogen fuel cell technology will play a key role in enabling Toyota to reach its goal of carbon neutrality by 2050. This commitment was made back in 2015 when we announced our 2050 Environmental Challenge and launched Mirai – the world’s first mass-produced fuel cell vehicle,” said Matt Harrison, president, and CEO of Toyota Motor Europe.

Aside from the fuel cell generator, Toyota also had several exhibits on hydrogen fuel cell technology. These included the new Toyota Mirai saloon car, the fuel cell CaetanoBus and a REXH2 maritime range extender – another EODev innovation. Toyota believes the exhibition can prove to the public what hydrogen fuel cell technology can do outside the automotive sector.

Toyota lights up the Eiffel Tower using a hydrogen fuel cell image

“We also believe that fuel cell technology will play a vital role in achieving carbon neutrality across the global transportation ecosystem. Not just in the automotive sector but also across the bus, truck, rail, aviation, maritime and stationary power sectors,” added Harrison.

With Toyota's push to go carbon neutral by 2050, we might see more hydrogen fuel cell vehicles aside from the Mirai.