The Vios may be Toyota's best selling model in the Philippines, but you'll notice that Land Cruisers is also a very popular choice... particularly for (affluent) families. In fact, if you drop by a Toyota dealership in the country, chances are there is still a waiting list for the model.
Why? Well, ever since the LC80, the Land Cruiser has been somewhat a status symbol for those who have made it in life, and it continues on today with the LC200.
While the Land Cruiser may be enjoying good sales and a strong following in the Philippines, unfortunately, the same can't be said about it in the US. Because of low sales, report says that the iconic SUV could be discontinued from the US lineup starting in 2023.
According to a report by Forbes, Toyota has not been selling a lot of Land Cruiser units in the US mainly because of its age and price. The current-generation 200 Series Land Cruiser has been in production since 2007, and only received minor facelifts over time with the latest being in 2016.
Price-wise, a brand new Land Cruiser still retails for nearly USD 90,000 (Php 4.7 million) in the US, which makes much more expensive than the Sequoia and the 4Runner. At the same time, it also makes it similarly priced to the more luxurious Lexus LX570. Because of this, customers would often opt to go for other the two other models.
For now, Toyota USA has yet to confirm or deny whether the report is true. Should Toyota decide to officially axe the Land Cruiser from the US lineup, it would be good news for those who do want it in other countries because that means the Japanese automaker could shift production to boost supply for other markets such as the UAE and the Philippines.
Their loss could be our gain. But hopefully by that time, the Land Cruiser would have an all new model already.