Toyota Motor Philippines Corporation (TMP) recognized the remarkable performance of its dealer network by hosting the recently concluded Annual Dealer Conference at Dusit Thani Manila last February 24, 2010. The event was held to honor individual and dealer achievers in the areas of Sales, After Sales and Customer Satisfaction and Overall Dealer Operations. Moreover, TMP was also awarded by Toyota Motor Corporation (TMC) for its notable achievements for the previous year.

The first President's Award of Excellence was presented to Toyota Cagayan de Oro (TCO) for achieving the highest rating in the overall dealer performance under the Toyota Dealer Success Program (TDSP). TCO President Ms. Betty Lu escorted by TCO Executive Vice President and General Manager Mr. Peter Lim Lo Suy graciously received the most coveted award of the night. Meanwhile, Toyota Batangas City (TBC) brought home their 4th President's CS Cup of Excellence for achieving target scores in the Customer Service (CS) Performance as well as in the overall Customer Relations TDSP.

Toyota's exemplary performance and milestone achievements were largely attributed to the collective efforts of its 28 dealership outlets.  For 2009, however, 9 dealerships were deemed outstanding among the rest of the pack. These dealers have achieved departmental and overall targets for all aspects of dealer operations. For Metro Manila, Toyota's dealerships in Makati, Cubao, Otis, Manila Bay and Commonwealth made it to the prestigious awards. Toyota Cebu city, Davao City, Cagayan de Oro City and Cabanatuan City reigned supreme among Provincial Dealers.

TMP also lauded individual achievers for 2009. Toyota Cabanautan's Ms. Mary Ann Nerona and Ms. Ria Rose Sanhi were recognized as Vehicle Sales Marketing Professional and Parts Sales Marketing Professional respectively. Mr. Arnel Resplandor of Toyota Pasong Tamo was the Warranty Administrator of the Year, Mr. Lester Valdez of Toyota Baguio City was the General Job Technician of the Year, and Mr. Romulo De Peralta, Jr. was the General Job Service Advisor Champion.

Having achieved the highest market share in the automotive industry and for its continuous commitment to total customer satisfaction, TMP was awarded by TMC with the Silver Award for Customer Service Excellence, Toyota Marketing Award for Excellence in Vehicle Sales and the Overall Marketing Award. Truly, these awards are a mere testament of Toyota's unrelenting efforts to grow and move forward.